Pilot and rollout
Trying something small before committing. Cheaper than being wrong at scale.
Business A to Z
Every trade has words it uses without explaining. In business the cost of not knowing one is real: some of them are ordinary jargon and some of them are a decision that can take a house. Five hundred of them, in plain English.
Please note: This page explains what a term means. It is general information, not legal, financial, tax or investment advice, and it does not know anything about your business. Before you sign, file or commit to anything, check it with an accountant, a solicitor, or the official guidance we link to.
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46 terms filed under P, showing 21–30 (page 3 of 5).
P
Pitch deck
The short presentation used to raise money. Ten to fifteen slides.
Pivot
A deliberate change of direction that keeps what you have learned. Not the same as giving up, and not the same as drifting.
Positioning
The place you occupy in a customer's mind relative to the alternatives. Chosen, or assigned to you by default.
Post-implementation review
Looking back at whether a project or decision actually delivered.
PPC
Also called Pay per click, Paid search, Google Ads
Buying advertising placement and paying each time someone clicks. Instant, measurable, and a fast way to waste money.
Press and media enquiries
What to do when a journalist calls. Prepare before it happens.
Pricing strategy
How you set the number. The fastest lever on profit and the least examined.
Privacy notice
Telling people what you do with their data. Required, and usually copied from somewhere.
Pro forma invoice
A request for payment in advance. Not a VAT invoice.
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