A/B testing
Also called Split testing, Multivariate testing
Showing two versions to different people to find out which performs better. Needs more traffic than most small businesses have.
Every trade has words it uses without explaining. In business the cost of not knowing one is real: some of them are ordinary jargon and some of them are a decision that can take a house. Five hundred of them, in plain English.
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500 terms, showing 1–10 (page 1 of 50).
Also called Split testing, Multivariate testing
Showing two versions to different people to find out which performs better. Needs more traffic than most small businesses have.
Managing sickness and other absence fairly and lawfully.
Two ways of deciding what a job costs. They give different answers on purpose.
Making a website usable by disabled people. A legal duty and a commercial one.
Looking after existing customers so they buy again and buy more.
Also called Accruals basis, Accrual accounting
Recording income and costs when they happen rather than when the money moves.
Costs incurred but not yet billed, and costs paid in advance.
Fast dispute resolution in construction. Twenty-eight days, and the decision binds for now.
What you can and cannot say in an advert. Self-regulated, and enforced.
Extra restrictions on who you can market to and how.
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